A 3-step plan for effective and ethical marketing for solopreneurs, freelancers, coaches, consultants, mentors, and thought leaders.
More than you think. Before someone gets to know you as a client, they view you through your marketing. High-pressure sales, pricing gimmicks, relentless ads and complicated funnels rely on fear and manipulation. Is this how you want to start a client relationship?
When it’s your name on the door and your reputation on the line, how you market matters. Marketing advice for big brands or e-commerce doesn’t work for freelancers, consultants or coaches.
There is another way. Marketing can be both ethical and effective. It’s time to reframe your marketing.
This book is a practical guide for people who run their own businesses. The 3-step plan will give you clarity about who you want to work with, what value you can offer them and why they can trust you to deliver it. It will show you how to be yourself and get paid for it.
Reframing Marketing is an alternative to the ‘win-at-all-costs’ approach – no more slick tactics, get-rich-quick schemes, or high-pressure sales pitches. This book is about ethical marketing that is manageable and connects you with clients who are ready to say yes.
I don’t believe in tick-box lists or quick fixes that work for everyone, every time – marketing is more personal than that.
This book takes you step-by-step through creating your own effective and ethical personal marketing plan.
Posting relentlessly on social media is exhausting and rarely works. Many people will tell you it works – but they are usually just trying to make themselves look good with inflated results and impossible schedules. This book shows you how to do marketing without trying to be the next social media influencer.
Pressure selling tactics, squeeze pages and countdown timers are all designed to maximise sales. The problem is, they are unlikely to bring you good clients. This book shows you how to do marketing that feels good for you and your clients.
Paid ads are a tempting shortcut, and it’s easy to spend a fortune on them without seeing any results. The biggest problem with paid ads is that your clients aren’t really looking for a shortcut, they want someone they can trust. This book will show you how to build trust and do effective marketing without paid ads.
Create your own effective and ethical marketing plan with this comprehensive guide.
Available worldwide in paperback, hardback and ebook editions.
Read a sample of the book.
Learn about the 3-Step marketing plan and how you can make it work for you.
Having worked in marketing and advertising for 20 years, I’ve seen all sorts of ways to ‘trick’ people into buying things. You can influence people’s buying decisions and even control the whole process if you have the budget.
If you’re selling ‘stuff’ or more crap that people don’t need, then this might work well for you. That’s what most marketing books are about, and most of the so-called experts out there have been regurgitating the same old tactics for years.
When it comes to freelancers, solopreneurs or people who work with people, the most common thing I see is experts tricking people into buying their programme by teaching these people how to trick their clients into buying their programmes. It’s a money-making machine (or so they say!).
If you want to work with people on a deeper level, really get to know them and add value to their lives, then the same old marketing tricks just won’t work. That is the challenge. If you want to coach, mentor or inspire change in the world, how do you do ‘marketing’ when none of it fits with what you do? Why is no one talking about how to do this? Why hasn’t anyone written a book on how to do it?
Well, now they have, and you can order yourself a copy and create your own effective and ethical marketing plan.
On Mondays, I send out an email with my latest content, written to give you some inspiration and motivation for the week ahead. I also share useful tools and resources that I come across. Would you like me to send you this email? Sign up below to receive Monday Marketing Motivation.
