About the Author
My vision is to change the way people think about marketing and how they do it, so they can talk more confidently about the impact of their work.
Why are you writing Reframing Marketing?
Anyone who has sent me a message, read an email I’ve written or tried to read my handwriting knows that I’m dyslexic and dismiss the concept of correct spelling. Instead of grammar lessons at primary school, I had drumming lessons for five years in a row (I was in cahoots with the drumming teacher who moved my lessons so I could avoid grammar!) This goes a long way to explaining my use of English and my general writing ability. It also means that I now rely on Grammarly and Dave, my copywriter, to make my work both readable and, I hope, enjoyable.
Why write a book? Apart from the fact that my flat isn’t big enough for a drum kit, the simple reason is that I couldn’t find the book I wanted to read – one written for solopreneurs, freelancers, coaches, mentors and thought leaders. There are lots of books on marketing, but most either lack ethical or sustainable marketing advice, or are written for corporations. There are books with an ethical focus and I want to join them to help change the conversation and rise above the ‘experts’ peddling the usual tactics, hacks and bullshit.
I wasn’t sure I was the person to fill this book-shaped gap until I heard Rob Fitzpatrick talking on Happy Startup’s Friday Fireside. The passion and energy with which he talked about writing a book made me feel like I could actually do it. So I read his book “Write Useful Books” and spent a few months brainstorming ideas and titles, testing my partner’s patience as I went round and round with ideas.
You can now hold the book in your hands/device by ordering a copy.